I’ve been having a lot of fun with an analogy lately. With over 200 documented leads last year, many people get familiar with our company and our price structure. Often, we are not in the same stratosphere when it comes to arbitrary expectations. I get it! Not everyone values the same things.

Check out my blog post Why we're losing craftsmanship in a 'Market for Lemons' and a prescription for change. for my theory as to why!

I’ve been comparing our tile service to barbecue lately. Lovingly prepared by an over weight man, with a big, beautiful belly…maybe a touch of “secret sauce” on the edge of his mouth, one of those chef hats, with secret spices, specialized equipment and techniques…20 years of experience and the passion to match; cooking up that brisket or rack of ribs…LOW AND SLOW.

THAT’S US.

Now compare that to the other guys, the blow and go, minimum standard types…the mystery white vans…the “looks good enough from my house” variety. They’re like McDonald’s. Yeah, McDonald’s is okay. I ate it as a kid! It’s “cooked” by a 16 year old at their first real job, it’s questionable what’s really between the bun, awful quality, but it’s cheap and fast!

THAT’S THE OTHER GUYS.

We’ll never be McDonald’s, they’ll never be brisket. The question is, which one do you want to eat today?

So, when you’re deciding what “type” of tile work to go with, I recommend barbecue…because you have one shot at it and McDonald’s will be a long term cost that you don’t want to pay!