Contractor online content is all about the WHO, WHAT, WHERE, HOW, WHY.
Telling the story, historical documentation, brand building, SHOWING our work, making our work PUBLIC.
“Content” comes in the form of video, pictures, writing posted to the internet…
This is all a pivotal part of what we do. After almost a decade, I’ve fine tuned my reasoning as to why this is important to YOU, a homeowner and here it is:
1. Trust – Trust is the reason for creating content. Lately, thinking about why we have overwhelming success with our homeowners---it comes down to trust. I talk about how homeowners don’t have to “babysit” us. It’s mostly because they can visually see, with their own eyes, that we know what we are doing.
2. Historical Documentation – Our homeowners can look back YEARS to see where we’ve been and what we’ve done. They can observe us over time and see that we’re still around, building awesome home improvements. I’ve seen it a couple times, a formerly “great contractor” goes through a rough divorce, starts drinking or drugging…and their business goes downhill with no warning.
Our homeowners can watch our content —-and aside from me gaining or losing weight; they can see Jason and I are still solid guys, doing great work.
3. Brand – When I look at our content online, I consider that a big part of our “brand”, which adds major security for our homeowners.
Our “brand” is defined as our business character. It can almost be seen as a “contract” stating what you are going to get and what you can expect. We don’t stray from who and what we are and our homeowners can observe that over the course of years.
Don’t like what you see? That’s okay. You don’t call us. You go with another company and no one’s TIME is wasted.
Can you see how creating content is a SERVICE to the public?
People can IMMEDIATELY see if we are a good fit for them, if they put a few minutes into watching our online content.
4. Real Time verification – Imagine hiring a contractor, pulling up their social media accounts or website and seeing YOUR project BEING BUILT. Not the fancy finished photos, but the GUTS of how your project was put together. Seeing the pride taken in the project, verifying that value is being added to your home.
Our homeowners can do that!
5. Comparison – Often, when hiring contractors, homeowners may not know the difference between one and the other. Again, this is why what we do with our content is a SERVICE---our homeowners or potential homeowners can CLEARLY compare and contrast and know the difference.
With all this being said, I’ve come to the realization over the years that much of what we see online is FAKE. You may have that opinion as well.
“They only show the good stuff.”
While, we don’t often show the mess ups or the unflattering stuff---I feel that our homeowners can get the overall idea.
We produce this content and to me, that’s better than what most contractors do---NOTHING!
What we do is the most authentic way that I know how.
I suppose I’ll point back to the INTENT of these videos---to help our homeowners understand WHO and WHAT they are getting. To show how the sausage is made, so they can make an informed decision.
Our goal is not to become online celebrities…
Our belief is PUBLIC CONTRACTOR CONTENT benefits our homeowners and that is why we will continue to put our time and energy into creating it. It is part of our service!
The videos I’ve attached to this journal post is a great example of what I’m writing about here. There are multiple videos of this sunroom project from beginning to end.
Say you wanted to hire us for a project similar to this, here we go again---this is what you can expect.
